User interface design and marketing communications for an all-in-one sales productivity app. Ad.IQ is a customer relationship management solution that brings businesses and customers together in an integrated CRM platform. It is suitable for all levels of business - marketing, sales and retail.
UX & UI Re-design of Rambler & Co Holding's advertising placement platform (Agency Trading Desk), website inventory with 42M unique visitors per month. Design and integration support of new functional features. The design system and other guidelines & technical requirements development.
Target group interviews, market research and user stories creation. Development of surveys, customer journey maps, wireframes and workflows, interactive prototypes and UI for iOS/Android apps, corporate CRM (back office for all departments).
Diverse promotional materials online and offline, product website (500+ pages).
UI Redesign and Workflow Improvements. Promotional materials online and offline: Landing pages, email templates, ads, partner widgets, presentations, media kits, POSM, etc. Product design for in-house startups, front-end redesign.
Management of employee outsourcing (up to 10). Efficient interaction with stakeholders, dev team, QA, PR, marketing, data analysts, project managers for more than 4 years.
As a result of re-design and iterative, meticulous development - user testing resulted in myriads of positive opinions + increase in CTR, MRR, AOV, ROI.
Design for SaaS, b2b / b2c companies: Websites, mobile apps, promotional materials, packaging, etc.